“Catching that Pepsi Spirit” was posted this time last year on the China Beat (back when that site was still blocked), but it’s worth reading if you missed it. Anybody who wants to understand the twisted intersection of attitudes regarding self, other, ethnicity, and advertising in the PRC today needs to check out this twisted saga of a Pepsi commercial, filmed in Xinjiang, that went very wrong.
Part David Sedaris, part Anthropological think piece.