花崗齋雜記

Jottings from the Granite Studio provides commentary, analysis, and opinion on China and Chinese history. It is written by Jeremiah Jenne, a PhD Candidate at a large public research university in Northern California. Currently, Jeremiah is in Beijing teaching history, doing archival research, and working on his dissertation.

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Catching that Pepsi Spirit….

“Catching that Pepsi Spirit” was posted this time last year on the China Beat (back when that site was still blocked), but it’s worth reading if you missed it.  Anybody who wants to understand the twisted intersection of attitudes regarding self, other, ethnicity, and advertising in the PRC today needs to check out this twisted saga of a Pepsi commercial, filmed in Xinjiang, that went very wrong.

Part David Sedaris, part Anthropological think piece.

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From the archives

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November 21st, 2009 | Category: Chinese History

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